EVENTS PRODUCER.
Los Angeles, CA
Company Overview:
DOG PPL is a vibrant and inclusive community-driven space dedicated to providing a safe and enjoyable environment for dogs and their owners. Located in Santa Monica, our dog park is a haven for dogs and their owners alike, offering a range of amenities, experiential events and spacious play areas. We are seeking a dynamic and creative Events Producer to join our team and take charge of planning exciting and engaging monthly programming for our valued members.
Position Overview:
We have a member base at this park of 1500 people and growing plus their guests. Our events range from small curated 20+/- person workshops (flower making, potters) to recurring medium size events 100+/- (trivia, comedy), to large scale high production events 600+/- people (sponsored annual snow day). A wide range of events from recurring weekly, monthly and annually. We work with elevated brands like Soho Alo Neuhouse Equinox, erewhon so our level of quality of execution needs to align with these type of partnerships.
Position:
Full-Time In-House Events Producer
Location:
Santa Monica, CA - DOG PPL
Compensation: ~$72,500
Responsibilities:
As a Full-Time Events Producer, you will be responsible for curating and executing a diverse calendar of events and activities to enhance the overall experience for our members. Key responsibilities include:
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Conceptualize, plan, and execute 8-11 events per month that cater to our dog park community's interests and preferences. Our events include recurring events, workshops, branded pop-ups, and tentpole activations.
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Coordinate with clients on budget, activations, and offerings.
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Create and present event sponsorship decks to potential sponsors under the supervision of the Head of Partnerships.
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Obtain necessary verbiage and imagery from clients for event communications.
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Coordinate spatial design and furniture layouts, ensuring adherence to safety and aesthetic standards.
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Manage logistics, including permits, equipment, vendors, COIs, load-ins, load-outs, prop house relations, and approvals.
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Understand and adhere to the brand's event criteria.
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Ensure events run smoothly, creating a positive brand experience for our dog club community.
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Oversee on-site activities during load-ins, ensuring proper placement, adherence to safety protocols, and protection of the space.
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Communicate event aspects and activations to the grounds and safety departments to ensure a safe experience for people and dogs.
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Plan space using internal maps to arrange furniture and props.
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Ensure understanding and adherence to safety criteria for events (e.g., no toys or treats inside the park).
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Oversee setup, load-in, and load-out on-site, ensuring smooth execution of the event plan.
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Send finalized copy and graphics to event clients.
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Work with external vendors for special event activations as needed.
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Collaborate with the Safety Manager to confirm all activations are safe for dogs and attendees.
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Manage the ordering and distribution of all required event materials.
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Maintain a quick reaction problem-solving mentality, as events can shift suddenly.
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Demonstrate strong time management skills and the ability to be resourceful.
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Be comfortable working outdoors in different seasons.
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Be flexible with hours, as different events require varying availability (e.g., fitness events in the mornings).
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Exhibit strong people skills with staff, members, and vendors.
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Set up sound equipment as needed.
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Be comfortable and loving around many types of dogs.
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Collaborate with local businesses, sponsors, and partners to enhance event offerings and provide additional value to members.
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Work closely with the marketing team to promote events through various channels.
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Collaborate with creative leads to transform ideas into actionable events.
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Communicate with all departments during the planning phase to ensure every need is taken into account.
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Demonstrate strong communication skills.
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Anticipate needs and be proactive.
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Work effectively with multiple personalities, especially in high-stress situations.
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Exhibit a roll-up-your-sleeves mentality to help wherever needed.
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Solve problems constructively and maintain email etiquette.
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Understand proper collaboration with premier partners to ensure continued and fruitful relationships.
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Collaborate with the designer on the monthly newsletter.
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Develop and manage event budgets, ensuring cost-effectiveness and resource optimization.
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Seek sponsorship opportunities to offset costs and enhance the quality of events under direction of Head of Partnerships.
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Develop quotes, negotiate terms, and send invoices to event clients.
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Complete detailed financial reports for each event.
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Track and analyze event expenses to optimize budgets and control costs.
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Send weekly recaps of booked event income to the finance department.
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Be mindful of scheduling needs and work with managers to avoid overtime.
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Maintain transparency and budget consciousness as we are a startup.
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Foster a sense of community by developing events that encourage member interaction and participation.
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Seek feedback from members to continually improve and tailor events to their preferences.
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Maintain thorough documentation of event details, including timelines, budgets, and outcomes.
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Provide regular reports on event success and areas for improvement.
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Ensure internal folders are updated with event imagery from clients.
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Add all events to the events Google Calendar, Asana, and 7 Shifts.
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Work with content and graphics teams to obtain event graphics for all event communications.
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Maintain an updated Google Calendar for internal staff awareness.
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Send comprehensive internal communications about events, expectations, and departmental needs.
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Publish an updated monthly events calendar on the website.
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Keep an accurate and up-to-date events newsletter sent to members.
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Facilitate regular meetings with department managers to discuss goals, progress, and areas for improvement.
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Conduct post-event debriefs to assess performance and identify improvement opportunities.
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Propose new ideas and strategies for enhancing the overall event experience.
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Proven experience in event planning and execution (2-5 years minimum)
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Passion for dogs and a deep understanding of the needs and interests of dog owners.
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Comfortable setting up live sound equipment.
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Ability to lift 50 lbs.
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Excellent organizational and project management skills.
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Strong communication and interpersonal abilities.
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Creativity and the ability to think outside the box to create memorable experiences.
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Budget management experience.
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Ideal candidate lives within 20 minutes to the Santa Monica location.
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Some remote work is allowed, but this is primarily an on-site position.
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Reliable transportation.
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Competitive pay.
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Bring your dog to work with you.
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DOG PPL membership.
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Health insurance coverage. + Dental & Vision.
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Opportunities for professional development and growth.
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A fun and dog-friendly work environment.
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Interested candidates should submit a resume, cover letter, and portfolio to this link:
APPLY HERE
DOG PPL is an equal-opportunity employer and encourages candidates from all backgrounds to apply. We celebrate diversity and are committed to creating an inclusive environment for all employees.